Terrance Cox has extensive experience in the marketing industry creating numerous programs to brand niche product not only nationwide, but around the world. His creation of a distribution network for EKO Custom Sandals USA, a premier international fundraising effort, provided customized footwear for specially needed causes around the world.  He managed all forms of creative marketing, global distribution and manufacturing of the product line.  He is the founder of Activersity, a progressive niche marketing company for Fortune 500 companies. 
He was a Board member with the Carolina International Records and recently approved as a Board Member for the Divine Destiny Ministries, a Christian-based organization that provides an online network of inexpensive and inspirational products to faith-based individuals. Terrance was involved with the preparations for President Bill Clinton’s inaugural ceremony and festivities. He was also responsible for the largest Feed the Hungry event in Central Florida.  He is the creator of The One Race One World Racing for Diversity, a program that introduces thousands of minority kids to the motorsports industry. He has worked closely with a number of national minority auto dealer associations, including NAMAD, FMMDA, GMMDA, and CMDA to implement a diversity program that provided finance and insurance products to minority-owned dealerships through a national OEM.  Terrance made history by negotiating the first motorsports contract with the largest faith-based organization, The Church of God in Christ. This is the first time that a major faith-based brand and logo was placed on a car and on the Speed Channel.  He has successfully negotiated the contract for ADCO Marketing of California and he was the first to introduce the Diversity Motorsports program to the Oprah Winfrey Boys & Girls Clubs in Mississippi which gave children a chance to learn about motorsports.​

Terrance A. Cox, III

Chief Executive Officer for Diversity Motorsports, LLC

Our Team